I was wondering if anyone else had noticed the gay Levi's jeans commercial that has appeared on television. While I rarely have the patience to sit through any kind of commercial, I just happened to be watching something on the Bravo network, when I noticed a couple of boys in stylish jeans eying each other and smiling rather seductively then walking off together into the night. Of course, I rewound the video and watched it again in it's entirety to discover that it was in fact what I thought it was, a gay Levi's commercial.
Upon further research, it would seem that there are two versions of the ad, one in which a girl appears in the phone booth and walks away with our lead man, and one in which a guy does. It is not overt in it's message, you have to be paying attention to get it as there is no dialogue, but it is quite clear once you do get it. I am a little surprised to see that such an ad has made it on to American television, albeit on a cable network that has not been shy about catering to a gay audience; but I am glad to see that such ads are making it without an overabundance of controversy. Kudos to Levi's and to the network for airing it.
Sounds like clever advertising to me - good on Levi's for 'daring' to do it. After all, the gay community make up a huge part of the population and it's about time marketers realised this.
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